Em 1970,Gary Anderson era um estudante de 23 anos na California – USA e participou de uma competição de design criando o logo mundialmente conhecido hoje como símbolo da reciclagem.
O mesmo símbolo tão conhecido como o Logo da Nike ou da Coca-cola,rendeu ao seu criador apenas U$ 2.500,00.Uma pechincha…
In 1970, Gary Anderson was a 23-year-old college student at the University of Southern California, when a Chicago container company held a design contest to raise awareness about the environment.
Anderson’s submission won, and it became the internationally recognized recycling logo – and a design classic that ranks with the Coca-Cola and Nike marks, for sheer ubiquity.
com som/turn on the sound
Obrigado Alexandre P. – video enviado por e-mail.
Aumente o som !!! Loud sound please !!
The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. Unicef extract many of these children from combat and reintegrate them into society. Their aim was to rally support for this programme. Sending out a direct mailer that garners support for Unicef’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities. Results: The package went to Unicef supporter mailing lists as well as potential corporate sponsors. Awareness is up, and beyond the desired reaction from the recipients, many compliments are being received about the unique way in which it was put forward. More than a simple message, it’s an ongoing reminder of the realities these children face every day.credits
Agency: Y&R Johannesburg, South Africa.
Mini : Mini Diesel – Rugs
The new Mini Diesel.
Over a 1000km on a single tank.
Advertising Agency: Badjar, Ogilvy Melbourne, Australia – mini